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The #MeghanEffect Takes Hold

The Duchess of Sussex joined her husband and in-laws for today’s Garden Party at Buckingham Palace, and within minutes of the first photos, the website for Goat Fashion, from which the dress she wore today crashed.

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Welcome to the ‘Meghan Effect.’

Meghan, who joined Harry, Prince Charles and The Duchess of Cornwall wore the Flavia dress from the British

According to the website (which remarkably was back up by the time this was written), the £590.00 in Old Rose is described as “dusky pink is beautifully fluid and feminine. This fit and flare shaped dress has contrast silk-chiffon décolletage and sleeves and delicate frayed edge trim on the neckline and cuffs. Perfect for both daytime or evening event dressing.”

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The Duchess of Cambridge is a fan of Goat which was established by founder and designer Jane Lewis in 2001.

The ‘Meghan Effect’ looks like it has taken hold. Just as the ‘Kate Effect’ has helped boost the economy, it seems there will be a double dose of royal influence on fashion purchases.

Last Christmas following the Sandringham church service, the camel-coloured collar wrap by Canadian based Sentaler sold out instantly after pictures surfaced on social media.

During two separate events she was on with Prince Harry, the Strathberry handbag she carried sold out as well according to The Edinburgh-based label.

The Duchess of Sussex also wore a hat by Phillip Treacy today. Looks like the website is still up and running. Perhaps other brands may want to invest in a better server when Meghan makes her next appearance!

Photo Credit: Photo Credit: Chris Ship @chrisshipitv

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