Heads Together, the mental health campaign of The Duke and Duchess of Cambridge, has launched the first ever Instagram Guides – a partnership with Instagram which will offer guidance on ‘kindness and self care’ during the Coronavirus pandemic. Heads Together was set up by Prince William and Catherine as well as Prince Harry in 2016 alongside their Royal Foundation.

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Heads Together announced the new partnership on Monday and said they would be sharing guidance on three topics – ‘kindness, self care and talking about how we feel.’ In a post on Instagram, the campaign posted, ‘In support of #MentalHealthAwarenessWeek, we’re ridiculously excited to announce our new partnership with @instagram and launch the UK’s first Instagram guides.’

Each guide will comprise a compilation of around 30 Instagram posts and videos from accounts like Heads Together, their charity partners and mental health advocates and influencers from across Instagram. Content included help from mental health advocates such as Zoe Sugg and Love Island’s Dr Alex.

The Heads Together post continued, ‘Our guides are packed full of stories, videos, tips, ideas and advice to remind you that we’re all connected and that however you’re feeling, and whatever you’re going through, you are not alone.’

The news of the Instagram Guides comes just a day after The Duke and Duchess of Cambridge took part in the Mental Health Minute as part of Mental Health Awareness Week. The Mental Health Minute was broadcast across most UK radio stations at 10:59am on Monday 18th May and urged listeners to speak out about their mental health.

While The Duke and Duchess of Sussex did leave the Royal Foundation with The Duke and Duchess of Cambridge last year, it was said at the time that there would be future collaboration on Heads Together at some point.

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